Wednesday, 13 February 2013

Target Audience Feedback


The finished opening sequence of the thriller 'Obsession' was screened to a selection of students that reflect the target audience. This allowed the production group to examine if the film appeals to viewers aged 15 and above. The audience watched the sequence and provided feedback concerning what they found effective. This enabled us to see what was most noticeable to the viewer who is unaware of the combinations of different elements yet sees the footage as a whole. From this, we were able to see if the conventions used in the thriller had an impact on the viewing; providing a desired emotion. 

As well as positive comments, criticisms were also received. These may be seen as negatives however it allowed us to see what the audience think and how the thriller could be improved. All comments were evaluated allowing critical comments to be justified. This is as a viewer's opinion may not be representative of the whole audience.Nevertheless, audience feedback is crucial as it determines the popularity of the film. This is because an effective film would gain recommendations i.e. viewers sharing their opinions regarding the viewing. This would lead to awareness of the film which would then increase popularity and revenue.

The feedback received has been stated below:


“The typing effect of the production company title effectively links to the opening scene” - Sara Rowlin
This feedback shows the credits to be successfully interwoven with the action as planned. There is a connection between the  editing of this particular credit and the character’s action which improves the flow of the opening sequence. This was planned when creating the storyboard and has been successfully executed in the final production. 

“The shadow of someone’s hand reaching towards the main character adequately reflects the thriller theme” - Jake Everton
This comment shows that using obvious conventions is a way of conveying the theme to the audience. The shadow is able to create an enigma due to the lack of certainty of who the ‘someone’ is. This generates mystery and suspense which is a successful thriller convention. Therefore this is a prominent feature of the opening  as this had been planned thoroughly beforehand and achieves what it intended on achieving i.e. the theme, sense of enigma and mystery. 

“The font and movement of the credits seems rather basic and could be improved upon”- Andrew Gilding
The credits are simple due to them overlaying the action which means they cannot take away focus. If they had been more vivid, the viewer would be paying more attention to the credits therefore would not be as concentrated on the actual events of the scene which infer the narrative. The colour of the credits is white. This may seem basic however white has a connotation of the victim's innocence therefore they are conventional to the thriller genre. 

“The camera is slightly out of focus at one point during the opening sequence” - Lindsay Gold
This was a technical issue which wasn’t noticed until the editing stage. Taking this scene out would have disrupted the continuity of the sequence and so it was not changed. Although it is a slight visual issue, it does not affect the thriller atmosphere set by the action. The blurriness may also be seen as an effect which could potentially signify the victim's confusion i.e blurriness of her thoughts. 

The comments received are equally positive as well as constructive. Overall, I’m pleased with the comments as it has been said that the conventions reflect the thriller theme which was a vital objective. The critical comments are negative however they are validated and their impact is not so significant when viewing the thriller. 

If I had the chance to do the production again, I would spend more time editing the opening sequence. More effects could have made the overall product more effective. Therefore with the chance of redoing the production, the editing stage could have been prolonged.



Meetings


Date
Action
To be done by
By whom
Discussions  
05.11.2012
Review individual storyboards
05.11.2012
Whole group
Discuss ideas and concepts that group members have, reflect on the ideas and then create a group storyboard
08.11.2012
Group Narrative
15.11.2012
Whole Group
To establish a narrative for the opening sequence of our thriller
17.11.2012
Production Roles
17.11.2012
Whole Group
To allocate a production role to each member of the group; looking at personal strengths
20.11.2012
Narrative theory
20.11.2012
Whole Group
To decide which theory would be best suited to our narrative
22.11.2012
Planning mise-en-scene
25.11.2012
Whole Group
To plan the mise-en-sene (setting, costume, iconography, lighting, positioning, facial expressions and body language) of our thriller opening
27.11.2012
Planning opening credits
29.11.2012
Whole Group
To plan the font, positioning and colour of the credits 
30.11.2012
Character Representation
30.11.2012
Whole Group
To decide on the qualities of our main characters in order for the audience to build a relationship with them
1.12.2012
Group Storyboard
3.12.2012
Whole Group
To create a storyboard outlining the aspects of each scene
5.12.2012
Planning sound and editing
8.12.2012
Whole Group
To plan the sound, transitions and effects of each scene
9.12.2012
Filming schedule
9.12.2012
Jagoda Jasionowski
To prepare a schedule consisting of times and dates of filming
9.12.2012
Risk Assessment
9.12.2012
Ella Sutherland
To analyse potential risks that could happen during filming and how to prevent them
11.12.2012
Filming of opening
11.12.2012
Whole Group
To film a two-minute opening sequence
12.12.2012
Editing and sound
19.12.2012
Jagoda Jasionowski & Ella Sutherland
To edit the footage on ‘Final Cut Express’ and insert sound
20.12.2012
Audience feedback
20.12.2012
Jagoda Jasionowski & Ella Sutherland
To screen our thriller and receive feedback; positive and negative


    

        1)Why are meetings important to a production?

Meeting are important to a production as they enhance efficiency. All members of the group were able to communicate regarding all decision making and potential issues that could have occurred. This enabled us to make progress and constant improvements in order to meet the requirements of the thriller opening. Communication also allowed us to work better as a team. 


 2)Overall do you think your group worked well together?

As a result of meeting on a regular basis, decisions were made effectively as all viewpoints were taken into consideration. This allowed us to maintain a positive working relationship with one another. Tasks were distributed evenly to the suited  person according to the task so each member had responsibility within the overall task. In conclusion, the team worked well as decisions were made based on compromise. Although we all had delegated tasks, we worked as a production team and performed many tasks as a whole group; outlined above.